TTT 30: Why You Need To Sell š°
Hi, I'm Janahan. What's your name?
It was by far the best thing Iāve eaten in Oaxaca - Memelas Don
Hi Team,
ą®®ą®¾ą®²ąÆ ą®µą®£ą®ąÆą®ą®®ąÆ (maalai vaNakkam), Buenas Noches, and Good Evening from Puerto Escondido, Mexico.
Iāll be sharing a thing I did, a tweet I loved, and a thought I had.
A Thing š¶
Oaxaca is best known for tlayudas, but it should be known for memelas.
I met a dude in Ticuchu hostel who put me onto Memelas Dona Vale. Itās a breakfast spot thatās only open from 7am - 12pm. I had to weave through a labyrinth of stalls in the market to find it.
It was even featured on Netflixās Street Food Latin America series.
Memelas are built on a slightly fatter corn tortilla. Then a layer of pork fat is spread on like butter (order āsin aciento if youāre vegetarian). Itās topped with salsa, queso fresco, and an optional protein.
I chose stewed pork rib with morita (ā spicy) salsa and egg on roja salsa (ā spicy).
Dona Valeās execution is really what sets it apart. They seem to use a hotter comal than other spots which imparts a tantalizing char on the base. Contrasted with the complex, full-bodied salsa and mouth-watering stewed pork rib - makes for a texturally dissonant bite that satisfies all the cravings.
Iāve been documenting everything I ate here in Mexico and will be publishing a guide for each city Iāve been to.
If you know me in real life, you know Iām the guy that people trust for where to eat.
Iām excited to be that guy on the internet for you, too.
A Tweet š¦

Last week, I chatted with Louie Bacaj about teaching engineers to write effectively.
We talked about giving things away for free vs. charging for them. He shared with me something unintuitive yet logical. Packaging up the things you give away for free and charging money for it builds your reputation.
People will see you selling things for money and assume you know what youāre talking about.
In a capitalistic society, the relationship between capital and lessons/credibility/reputation is more intertwined than I had realized.
So instead of writing blog posts on āEffective Writing for Engineersā, I will sell a digital product on āHow To Get Promoted Beyond Senior Engineerā.
Donāt Sell Products.Ā
Sell Transformations.
If you respond to this newsletter with āIām interestedā, Iāll give you $5 off when I release :)
A Thought š
I can tell in 10 seconds if someone wants to talk to me.
I stayed in 4 hostels over the last 7 days in Oaxaca. They all had a different vibe with a wide variety of people. I selected these hostels because they were rated highly for āsolo travelersā on hostelworld.
This is the power of being an extrovert.Ā
Most people are too shy to initiate conversation. They create stories in their heads about how people may or may not be. But I accept I wonāt know until I talk to them.
Within 10 seconds, I can tell whether
Someone wants to talk to me
Theyāre introverted or shy OR They donāt want to talk to you
For me, if number 2 occurs - whether the conversation continues is strictly whether I am interested in them.Ā
Itās such a freeing feeling to focus on whether you like other humans rather than whether they like you. In my experience, if I meet 100 people, Iāll only like 5-8 of them. The more you stand for, the less youāll put up with.
Once I accepted this, I was able to move through the crowd and find my people.
Iāve met 3 people here Iāll keep in contact with. I prefer the quality of people over the quantity of people. And I wouldnāt have met them if I hadnāt introduced myself.
I know it can be nerve wracking to introduce yourself to strangers.Ā
But I promise itās worth it.
I'd love to hear any feelings you felt while reading this and until next time - be easy.Ā
With Love,
Janahan
P.S. Thank you so much for reading the 30th edition of the TTT Newsletter.
Really empowering read, Janahan!
Love these parts especially:
⢠the insights into the local scene
⢠advice to package expertise into products you can sell
⢠advice to sell transformations
⢠this quote āThe more you stand for, the less youāll put up with.ā
ą®µą®£ą®ąÆą®ą®®ąÆ ą®ą®©ą®ą®©ąÆ! Thank you for sharing your experience...I've learnt some new things. Looking forward to your next post :)